In this masterclass, Tanya Michelsen presents key findings from recent research involving veterinarians, pet owners, and animal health industry professionals — exploring how sustainability and the climate crisis are shaping attitudes, behaviours, and decision-making across the veterinary sector. Drawing on robust data and real-world insights, the session unpacks where the profession currently stands, and where it hopes to go, in building a more sustainable future for animals, people, and the planet.
Tanya is a Senior Research Director at Kynetec. Kynetec is a market research agency solely focusing on the animal health sector, and owner of Vetspanel – the largest community of veterinary professionals, with over 30,000 members globally. Tanya has over 15 years of experience in market research across animal health and a range of other sectors. At Kynetec, Tanya conducts international research exploring a range of topics, including working with the world’s largest animal health manufacturers and service providers in the animal health space.
BOVA AUS proudly supports AVEA because our commitment to animal health goes hand in hand with our responsibility to protect the environment they depend on.
As a supplier to veterinary practices, we recognise that we have a duty to continually do better by reducing our environmental impact, improving the sustainability of our operations, and making thoughtful choices across our supply chain.
Supporting AVEA also reflects our belief in collaboration and transparency. By sharing our experiences, challenges, and progress, we hope to contribute to wider conversations within the veterinary community and help drive positive, practical change for the future of animal health and the planet.
About Lizzie Barnard, Global Head of Marketing and Sustainability, Bova Group
Lizzie has over 10 years’ experience within the veterinary pharmaceutical industry, holding product management and marketing roles primarily across equine and small animal sectors. Prior to this, she built a successful career in the horse racing industry, working as a head girl for prolific trainers.
In addition to her commercial responsibilities, Lizzie plays a key role in driving sustainability initiatives within Bova, helping to integrate responsible practices into brand development and long-term strategy. She is focused on developing the Bova brand to ensure it is represented in a consistent, credible, and values-led manner across the veterinary industry.